WHERE VIDEOLOFT STOPS

Great at video. Only video.

Videoloft is a video-only platform by design. For a single-product video play it works well. For an integrator who also sells alarms and access, that gap turns into a second and third login per customer.

Video only

No native alarm-panel integration, no access control. The installer runs Videoloft for cameras and a different platform each for intruder and access - typically three logins and three bills per customer.

Narrower control-room coverage

TetherX integrates directly with the major Alarm Receiving Centre platforms (Immix, Sentinel, CONXTD, MASterMind, Bold Patriot Manitou, Stages and others). Videoloft's control-room story is lighter and centred on direct video sharing rather than alarm-handler workflows.

Proactive health, not just live status

TetherX monitors every camera, drive, time-sync source and certificate continuously and pushes alerts before customers notice. Videoloft surfaces live status; TetherX gets the installer out ahead of the call.

Bandwidth cost of continuous cloud upload

Videoloft's Cloud Adapter buffers through brief outages, but 24/7 continuous recording uploads everything to AWS - bandwidth cost is the trade-off. The TetherBox records full-rate locally and only sends what is needed to the cloud.

Visual incident timeline

TetherX groups events into a visual incident timeline so the operator scans by event, not by hour. Faster evidence retrieval than scrubbing continuous footage.

Per-camera AI add-on stack

Videoloft prices smart motion, plate recognition, people counting and PPE detection as separate per-camera-per-month add-ons. TetherX prices AI as a single optional per-camera service rather than a ladder of separately-billed analytics.

VIDEOLOFT vs TETHERX

Both channel-only. Different scope.

Both UK-built and sold only through installers. The honest read on where each one wins and where each one costs you something.

Videoloft

Strengths

Published per-camera-per-month rate card - end customers see what cloud video costs up front

Longer US install base and AWS global region footprint

NDAA, SOC 2 and ISO 27001 - same compliance ground as TetherX

Trade-offs

Video only - no alarms, no access, so the installer runs two more platforms per customer

Every camera needs a cloud subscription - selective cloud means a local NVR sits next to Videoloft (two systems per site)

Search-result copy describes the platform as "open-source" (videoloft.com, May 2026) - the product is a closed-source SaaS with no public source repository or OSI-recognised licence.

TetherX

Strengths

Cameras + alarms + access on one dashboard, one bill per customer

Cloud recording optional per camera - local-only, cloud-only or both, one platform

TetherBox records full-rate locally if the Internet drops

Trade-offs

Wider platform than a simple, small, cloud-only deployment needs - if requirements are a handful of cameras, all in the cloud, no local recording, no alarms, no access, Videoloft is leaner

FAQ

Questions before you switch from Videoloft

Videoloft is a respected UK cloud-video VSaaS - independent, founder-controlled and a strong choice for pure video-recording deployments. TetherX is also UK-built and channel-only - the two are the closest open-VSaaS competitors in the UK.

Where TetherX changes the calculation:

  • Selective cloud, per camera. Videoloft requires every camera to carry a cloud subscription - if only some cameras need cloud, a separate local NVR runs alongside (two systems per site). With TetherX cloud recording is optional per camera - one platform handles local-only, cloud-only or both.
  • Cameras + alarms + access on one dashboard. Videoloft is video only - intruder alarms (Texecom, Hikvision AX Pro) and access control run on separate platforms with separate apps and separate bills. TetherX puts all three behind one operator UI and one customer subscription.
  • Local-first recording. Videoloft's Cloud Adapter buffers brief outages, but 24/7 recording continuously uploads to AWS - bandwidth cost is the trade-off. The TetherBox records full-rate locally and only sends what is needed to the cloud.
  • ARC integration depth. If the customer has monitored sites today or wants the option later, TetherX integrates directly into the major UK / EU / AU Alarm Receiving Centre platforms (Immix, Sentinel, CONXTD, MASterMind, Bold Patriot Manitou, Stages and others) - typically deeper than Videoloft's control-room story.

Videoloft publishes a transparent per-camera-per-month rate card scaled by resolution, retention and motion-only vs 24/7 continuous - for example 2MP at 7-day motion-only sits around £4.09/cam/mo, and 8MP at 30-day continuous sits around £11.49/cam/mo. AI add-ons stack on top per camera per month (smart motion, ALPR, people counting, PPE detection are each priced separately).

TetherX is quoted through the channel partner as an annual platform subscription priced by channel count (from £80/site/year) - dashboard, multi-site, alarms and access included - with cloud recording and AI search layered on per camera only where the customer wants them. The two are typically comparable for video-only deployments; TetherX wins on per-customer total cost once alarms and access are added because they live in the same platform, and fewer features sit behind separately-billed per-camera add-ons.

Cameras + alarms + access on one dashboard, broader ARC integration (Alarm Receiving Centre) coverage across Immix, Sentinel, CONXTD, MASterMind, Bold Patriot Manitou, Stages and others, proactive health monitoring of cameras, drives, time-sync sources and certificates across the fleet, and a visual incident timeline that groups events instead of leaving the operator to scrub 24/7 footage. The TetherBox also runs full recording locally if the Internet drops, so the platform does not need a continuous Internet link to capture evidence.

Published per-camera pricing (TetherX is quoted through the installer), AWS global infrastructure (TetherX hosts in regional data centres in the UK, US, Canada, India and Australia - good regional coverage, but not the AWS-region footprint), the public G2 4.9/5 rating, a well-rated iOS app with a long install base going back to the Manything era, and a dual-network-port Cloud Adapter that ringfences Hikvision / Dahua cameras from the Internet (similar in spirit to the TetherBox architecture).

On security certifications it is level - Videoloft is NDAA 2019 platform certified with SOC 2 and ISO 27001, the same compliance ground as TetherX. On multi-system scope, ARC integration breadth, and enterprise health-monitoring depth, TetherX is ahead.

Yes. Both platforms work with existing IP cameras over ONVIF (the open camera standard) and RTSP (the video streaming standard). The migration is a TetherX cloud activation per site (or TetherBox install) and de-activation of the Videoloft adapter. Cameras and NVRs stay put.

Yes. 30 days free trial through an integrator partner, TetherBox included, full platform access. Extensions on request.
COMPANY HISTORY

Videoloft: the Manything pivot and the published price sheet

Videoloft was founded as Manything in 2012, the consumer phone-as-IP-camera app. The company pivoted to B2B cloud video and rebranded to Videoloft in 2019. UK headquartered in Oxford, privately held, no public funding rounds disclosed since the rebrand. Single IPVM company-page report - Videoloft is small enough to have flown under most of IPVM's enterprise radar.

Videoloft publishes a per-camera-per-month rate card at videoloft.com/cloud-storage-pricing (re-verified live 2026-05-27). End customers who want to see what cloud video costs up front will like that. The flip side for the installer: the customer can verify the published price at any time, so margin is what Videoloft's fixed reseller discount leaves rather than the installer's commercial judgement. TetherX prices are quoted by the installer to the customer - no public rate card to anchor the conversation, headroom set by you. Reseller markup data is documented in the public competitor analysis. The manufacturer's site is the authoritative source for current product status.

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Across the partner network

TetherX partners hold the accreditations security-procurement buyers and insurers filter on. Coverage varies by partner.

NSI 9 ISO 9001 7 SSAIB 5 SafeContractor 5 BAFE 4 CHAS 4 ConstructionLine 4 Cyber Essentials 3 NICEIC 2 ISO 14001 2 ISO 27001 1

Counts reflect partners currently in the TetherX directory holding each accreditation.

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[1] About this comparison. Information about other vendors is drawn from their public product pages, datasheets, integrator forums (Reddit, vendor user groups), public CVE databases (NVD, CISA), publicly-listed LinkedIn company pages (headcount, headquarters, founding year, leadership transitions and corporate ownership signals) and customer conversations - accurate to the best of our knowledge as of Q2 2026. Pricing, features, security posture and policies change. A vendor may have shipped a fix, dropped a price, added a region or changed an architecture since this page was last reviewed.

If you believe anything here is inaccurate or out of date, please contact us and we will review and correct it. Trademarks and product names belong to their respective owners and are referenced here for identification only.

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