Written and fact-checked by Roman Gaufman, Founder & CEO, TetherX

WHERE VIDEOLOFT STOPS

Great at video. Only video.

Videoloft is video-only by design, and on a pure video job that focus is a strength rather than a gap. Three things follow from it that an installer should price in.

Three logins and three bills per customer

Videoloft does cameras. The intruder panel goes on Texecom or Hikvision AX Pro, and the doors go on something else again. The installer supports all three, trains the customer on all three and invoices for all three, at every new site. Every alarm the operator investigates means opening a second window to find the camera that saw it.

Selective cloud means a second system on site

Every camera on Videoloft carries a cloud subscription. A customer who wants cloud on the car park and local recording everywhere else therefore keeps the NVR and buys Videoloft for the rest. That is two recording systems, two retention policies, and two places to look when someone asks for last Tuesday.

Continuous recording means continuous upload

The Cloud Adapter rides out brief outages, but a camera set to 24/7 sends everything it records to AWS. The site pays for that link every month whether anyone watches the footage or not. On a thin rural line or a metered 4G backup, that link caps how many cameras the customer can afford to cloud-record at all.

AT A GLANCE

Videoloft and TetherX, question by question

The 8 questions an integrator asks on a site walk, answered for both platforms.

Question Videoloft TetherX
What you do with the recorders already on site The Cloud Adapter sits on top of an existing recorder or camera fleet and pushes streams to AWS. Selective cloud means a local NVR stays alongside it, so the site runs two systems. They stay. The TetherBox sits alongside the existing NVRs, DVRs and panels and pulls from them. It runs as software on a server the site already owns, so nobody rips out working kit to start.
What your operators see on one timeline Video only by design. No native alarm-panel integration and no access control, so the installer runs two more platforms per customer. Video, access control, intruder and automation. One operator, one timeline, one dashboard across all four.
Who monitors your alarms Built around sharing video with a viewer, not around an alarm handler working a queue. There is no monitoring-station workflow to hand a centre. It stays. TetherX signals Immix, Sentinel, CONXTD, MASterMind, Bold Patriot Manitou, Stages, CHeKT and others directly, so the existing ARC, SOC contacts and alarm SLAs carry on.
What you can still do when the Internet drops The Cloud Adapter buffers through brief outages, but 24/7 continuous recording is uploaded to AWS, so the cloud is the recording target. Keeps recording and keeps working. Recording, doors and alarms run on the TetherBox on the local network, and the console picks up where it left off when the link returns.
What your uplink has to carry Continuous upload of everything recorded. Bandwidth cost is the acknowledged trade-off of the design. Thumbnails, metadata, and the clips an operator opens or chooses to sync. A thin rural line still records every camera, because recording never leaves the local network.
Where the AI runs Smart motion, plate recognition, people counting and PPE detection, each priced as its own per-camera-per-month add-on. At the edge on the TetherBox: person, vehicle and animal detection plus 63-class audio analytics, searchable across multi-site footage in seconds. The platform keeps evolving with additional analytics through the year.
What you actually pay for A published per-camera-per-month rate card, so an end customer sees the cloud video cost up front. Every camera needs a cloud subscription. An annual subscription by channel count, from £100/site/year. Not per operator seat, not per analytic, and no concurrent-user cap.
What you keep if you stop paying Cloud recording stops. Anything the customer wanted kept locally was already the local NVR sitting next to Videoloft. The TetherBox keeps a local interface for live view and recent footage with no Internet and no subscription, so the site is never dark.

Videoloft column built from: Videoloft pricing, Videoloft on LinkedIn.

VIDEOLOFT vs TETHERX

Both channel-only. Different scope.

Both UK-built and sold only through installers. The honest read on where each one wins and where each one costs you something.

Videoloft

Strengths

Published per-camera-per-month rate card - end customers see what cloud video costs up front

Longer US install base and AWS global region footprint

NDAA, SOC 2 and ISO 27001 - same compliance ground as TetherX

Trade-offs

Video only - no alarms, no access, so the installer runs two more platforms per customer

Every camera needs a cloud subscription - selective cloud means a local NVR sits next to Videoloft (two systems per site)

Search-result copy describes the platform as "open-source" (videoloft.com, May 2026) - the product is a closed-source SaaS with no public source repository or OSI-recognised licence.

TetherX

Strengths

Cameras + alarms + access on one dashboard, one bill per customer

Cloud recording optional per camera - local-only, cloud-only or both, one platform

TetherBox records full-rate locally if the Internet drops

Trade-offs

A handful of cameras, everything in the cloud, no local recording, no alarms, no doors. Videoloft is the leaner fit, and TetherX is more platform than you need.

WHICH ONE FITS

Pick the one your site points at

Find the column that describes the job in front of you.

Choose Videoloft if

  • The job is a handful of cameras, all in the cloud, with no local recording, no alarms and no access control
  • The customer wants a published per-camera rate card they can read without a quote
  • Every site has bandwidth to spare and continuous upload costs nobody anything
  • You are already running the customer's alarms and doors on platforms you have no intention of changing

Choose TetherX if

  • You sell alarms and access as well as cameras, and you do not want three logins and three bills per customer
  • Some cameras should record locally only and some to the cloud, decided per camera rather than per site
  • Sites have thin or metered connectivity where uploading everything is not realistic
  • The customer's monitoring station needs proper alarm-handler workflows, not just a shared video link
FAQ

Questions before you switch from Videoloft

This is the closest comparison on the site, and the least adversarial. Videoloft is independent, founder-controlled, UK-built and sold only through installers, which describes TetherX as well. An integrator choosing between the two is picking a scope, not picking a side.

Videoloft does cloud video, and does it well. TetherX puts cameras, intruder and access behind one operator screen and signals Immix, Sentinel, CONXTD, MASterMind, Bold Patriot Manitou, Stages, CHeKT and others directly, which matters if the customer has monitored sites now or might later. The table above compares the two point by point, and the buyer-fit block says plainly which reader should stay where they are.

Videoloft publishes a transparent per-camera-per-month rate card, scaled by resolution, retention and motion-only against 24/7 continuous. For example, 2MP at 7-day motion-only sits around £4.09/cam/mo and 8MP at 30-day continuous around £11.49/cam/mo. AI add-ons stack on top per camera per month, with smart motion, ALPR, people counting and PPE detection each priced separately.

TetherX is quoted through the channel partner as an annual platform subscription priced by channel count (from £100/site/year) - dashboard, multi-site, alarms and access included - with cloud recording and AI search layered on per camera only where the customer wants them. The two are typically comparable for video-only deployments; TetherX wins on per-customer total cost once alarms and access are added because they live in the same platform, and fewer features sit behind separately-billed per-camera add-ons.

Cameras + alarms + access on one dashboard, broader ARC integration (Alarm Receiving Centre) coverage across Immix, Sentinel, CONXTD, MASterMind, Bold Patriot Manitou, Stages, CHeKT and others, proactive health monitoring of cameras, drives, time-sync sources and certificates across the fleet, and a visual incident timeline that groups events instead of leaving the operator to search 24/7 footage. The TetherBox also runs full recording locally if the Internet drops, so the platform does not need a continuous Internet link to capture evidence.

Published per-camera pricing (TetherX is quoted through the installer), AWS global infrastructure (TetherX hosts in regional data centres in the UK, EU, US, Canada, India and Australia - good regional coverage, but not the AWS-region footprint), the public G2 4.9/5 rating, a well-rated iOS app with a long install base going back to the Manything era, and a dual-network-port Cloud Adapter that ringfences Hikvision / Dahua cameras from the Internet (similar in spirit to the TetherBox architecture).

On security certifications it is level - Videoloft is NDAA 2019 platform certified with SOC 2 and ISO 27001, the same compliance ground as TetherX. On multi-system scope, ARC integration breadth, and enterprise health-monitoring depth, TetherX is ahead.

Yes. Both platforms work with existing IP cameras over ONVIF (the open camera standard) and RTSP (the video streaming standard). The migration is a TetherX cloud activation per site (or TetherBox install) and de-activation of the Videoloft adapter. Cameras and NVRs stay put.

Yes. 30 days free trial through an integrator partner, TetherBox included, full platform access. Extensions on request.
COMPANY HISTORY

Videoloft: the Manything pivot and the published price sheet

Videoloft was founded as Manything in 2012, the consumer phone-as-IP-camera app. The company pivoted to B2B cloud video and rebranded to Videoloft in 2019. UK headquartered in Oxford, privately held, no public funding rounds disclosed since the rebrand. Single IPVM company-page report - Videoloft is small enough to have flown under most of IPVM's enterprise radar.

Videoloft publishes a per-camera-per-month rate card at videoloft.com/cloud-storage-pricing (re-verified live 2026-05-27). End customers who want to see what cloud video costs up front will like that. The flip side for the installer: the customer can verify the published price at any time, so margin is what Videoloft's fixed reseller discount leaves rather than the installer's commercial judgement. TetherX prices are quoted by the installer to the customer - no public rate card to anchor the conversation, headroom set by you. Reseller markup data is documented in the public competitor analysis. The manufacturer's site is the authoritative source for current product status.

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Compliance and ringfencing

Keep existing kit secure where rules allow; phase replacement where they require it. Covers NDAA, UK, AU, India.
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Across the partner network

TetherX partners hold the accreditations security-procurement buyers and insurers filter on. Coverage varies by partner.

NSI 9 ISO 9001 7 SSAIB 5 SafeContractor 5 BAFE 4 CHAS 4 ConstructionLine 4 Cyber Essentials 3 NICEIC 2 ISO 14001 2 ISO 27001 1

Counts reflect partners currently in the TetherX directory holding each accreditation.

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[1] About this comparison. Information about other vendors is drawn from their public product pages, datasheets, integrator forums (Reddit, vendor user groups), public CVE databases (NVD, CISA), publicly-listed LinkedIn company pages (headcount, headquarters, founding year, leadership transitions and corporate ownership signals) and customer conversations - accurate to the best of our knowledge as of Q2 2026. Pricing, features, security posture and policies change. A vendor may have shipped a fix, dropped a price, added a region or changed an architecture since this page was last reviewed.

If you believe anything here is inaccurate or out of date, please contact us and we will review and correct it. Trademarks and product names belong to their respective owners and are referenced here for identification only.

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